LEGAZY® X KOTC Brand Collaboration: BOLA NG BAWAT HENERASYON
Growing up in the Philippines means being used to seeing boys playing basketball in the streets. It doesn't have to be a fully equipped court or stadium for these kids to enjoy the game. Just give them a makeshift ring and a ball, and they'll be playing for hours. You'll be shocked how they can withstand the heat and humidity, with a bag of iced water as their only fuel for energy.
While they could be an inconvenience at times, being scattered in the road that makes it difficult for vehicles to pass by, it is a sweet sight.
From a street court, you'll see how dreams, friendships, and the love for the sport blossomed. The best part of the game is that it is entertaining even for the spectators. You don't have to set foot on the court and strategize with the team to enjoy basketball, which is why Filipinos are obsessed with the match.
Even foreigners have sure heard of the basketball fever in the country. We may not be genetically blessed with good height, Filipinos are built with the right attitude and skills to conquer the courts.
Legazy collaborated with Kings of The Court to present a collection bounded by the same vision- passing down the great Filipino culture to generations after generations. This collection consists of three sets of T-Shirts and Shorts, Pangarap, Basketbolista, and Araw at Korona.
Pangarap boasts a large colorful graphic illustration that depicts the joy of a young dreamer who plays basketball. It tells the story of the younger generations' ability to dream limitlessly, and this is what both brands want to empower. And the Basketbolista presents a Filipino on a native ensemble playing the sport. It represents the origin of the basketball craze in the Philippines—athleticism, competitiveness, and resiliency run in our blood, which makes us excellent players. And lastly, the Araw at Korona design shows a Datu playing the game carrying the message that basketball may be a sport that emerged from the West, Filipinos have owned it. Different generations tremendously supported our famous players. Basketball is a significant event in schools, barangays, and even workplaces. One ball connected us all.
This collaboration revolves around the idea of passing the ball down to generations. And in a much larger view, basketball is an essential part of our culture, making it a tradition that deserves to be preserved, empowered, and passed down to generations after generations.